Over the past decade or so, numerous influential figures in the entertainment industry have asserted that the emergence of streaming services signifies the inexorably impending demise of conventional television broadcasts. Despite these forecasts, terrestrial TV platforms continue to coexist with their streaming counterparts globally, and the situation is more complex than initially expected.
Consequently, what is the current state of affairs between traditional and streaming media, and does the streaming takeover appear imminent?
The Positive Aspects of Streaming
Streaming platforms seem to possess every advantage over conventional arrangements at first glance. Primarily, the ability to select content and determine its timing is an immense convenience that provides consumers with a clear understanding of the service’s pricing in advance. They are also capable of implementing online-only promotions, frequently adopting strategies from other sectors, such as online casinos, due to their online presence.
In generating promotions, casinos possess the autonomy to schedule and alter new offers in a manner that maximizes customer satisfaction. In the same way that any website that provides a casino bonus can rapidly adapt to new circumstances, streaming services are no different. By routinely altering elements such as sign-up bonuses and free trials, a provider can effectively stay abreast of current trends.
The Condition of Conventional TV
Every pessimistic forecast regarding the demise of «traditional» television providers has neglected to consider the fact that millions of viewers continue to tune in on a daily basis. Notwithstanding this, the figures have indeed been declining. According to reports spanning 2021 to 2022, viewership plummeted by a staggering 4%. While this may not seem like much, it is the largest decline in Ofcom’s history.
Terrestrial TV has an advantage over comparable services in other countries due to the fact that the licence fee is already paid Winbuzz apk by any individual possessing a television set. This implies that individuals would be more motivated to engage with BBC channels if they were to pay for them.
Is the end near?
There is some credence to the notion that terrestrial television will ultimately cease to exist. According to the same report cited previously, its primary demographic is now individuals aged 60 and older; therefore, it is highly probable that the numbers will continue to decline in the future.
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